Rename PrintCraft to PdfCraft (#174)

The app, crates, binaries, bundle id, packaging, icons, screenshots and docs are now
PdfCraft / pdfcraft (repo storytold/pdfcraft). On first launch the desktop app moves the
PrintCraft settings and crash-recovery folders to the new name, and both apps read settings
saved under the old storage key, so upgrades keep recent files, preferences and unsaved work.
The signing test fixtures keep their PrintCraft subject names (they are binary).

Co-authored-by: Claude Opus 5.5 <noreply@anthropic.com>

docs/brand/LICENSE-brand.txt

@@ -2,7 +2,7 @@ ArtCraft brand assets: license
 
 The ArtCraft name, wordmark and mark (the "ArtCraft Marks"), including every file in this
 directory in every color, size and format, are owned by the ArtCraft Team. They are trademarks
-and are NOT open source. They are not covered by PrintCraft's MIT OR Apache-2.0 license, and nothing in
+and are NOT open source. They are not covered by PdfCraft's MIT OR Apache-2.0 license, and nothing in
 that license, in NOTICE or in any other file of this repository grants any right to them.
 
 Permission
@@ -11,7 +11,7 @@ The ArtCraft Team grants a limited, non-exclusive, non-transferable, revocable,
 permission to use the ArtCraft Marks only:
 
   1. as part of copies of this repository; and
-  2. within PrintCraft itself, its documentation and its official builds, to identify PrintCraft as made
+  2. within PdfCraft itself, its documentation and its official builds, to identify PdfCraft as made
      by the ArtCraft team and community and to link to getartcraft.com and its community.
 
 Conditions
@@ -21,17 +21,17 @@ The permission holds only while every one of these is true:
   - The marks are used exactly as supplied in this directory. Do not redraw, recolor, crop,
     stretch, rotate, animate, outline or add effects to them, extract parts of them, or combine
     them with any other name, mark or artwork.
-  - They are used only in the context of PrintCraft, and only to say that the ArtCraft team makes it.
+  - They are used only in the context of PdfCraft, and only to say that the ArtCraft team makes it.
     They must never suggest that the ArtCraft Team made, sponsors, endorses, certifies or supports
     any other product, service, fork, modified version, plug-in, organization or person.
   - Neither the marks nor the ArtCraft name appear in the name, logo, icon, domain, social media
-    handle, app-store listing, advertising or marketing of anything other than PrintCraft.
+    handle, app-store listing, advertising or marketing of anything other than PdfCraft.
 
 Forks and modified versions
 
-If you distribute or publish a modified version of PrintCraft, or any work derived from it, you must
+If you distribute or publish a modified version of PdfCraft, or any work derived from it, you must
 remove the ArtCraft Marks from it (or replace them with your own) and must not call it ArtCraft or
-present it as an ArtCraft product. You may say, in plain text, that your work is based on PrintCraft by
+present it as an ArtCraft product. You may say, in plain text, that your work is based on PdfCraft by
 the ArtCraft team. A fork kept only to propose changes back to this repository may keep the marks
 unchanged.
 

docs/releasing.md

@@ -1,12 +1,12 @@
-# Releasing PrintCraft
+# Releasing PdfCraft
 
 Every push to the `release` branch runs `.github/workflows/release.yml`. It builds installers for
 macOS, Windows, Linux, FreeBSD and the web, signs the ones it has certificates for, and creates or
-updates a **draft** GitHub Release named `PrintCraft v<version>`. Nobody sees a draft until a
+updates a **draft** GitHub Release named `PdfCraft v<version>`. Nobody sees a draft until a
 maintainer publishes it.
 
-The pipeline was ported from PhotoCraft's. User-facing names say **PrintCraft**; files, binaries and
-ids stay lowercase (`printcraft-<version>-<platform>-<arch>.<ext>`, `ai.storyteller.printcraft`).
+The pipeline was ported from PhotoCraft's. User-facing names say **PdfCraft**; files, binaries and
+ids stay lowercase (`pdfcraft-<version>-<platform>-<arch>.<ext>`, `ai.storyteller.pdfcraft`).
 
 ## Cutting a release
 
@@ -18,10 +18,10 @@ ids stay lowercase (`printcraft-<version>-<platform>-<arch>.<ext>`, `ai.storytel
    cargo xtask version set 0.3.0       # or 0.3.0-rc.1; updates Cargo.toml and Cargo.lock
    ```
 
-   Commit the change through the normal review flow (see the `Release: PrintCraft v0.2.1` PR).
+   Commit the change through the normal review flow (see the `Release: PdfCraft v0.2.1` PR).
 2. **Merge `main` into `release`** (or fast-forward it) and push. The workflow starts by itself.
 3. **Wait for the draft.** When every job has finished (notarization is the slow part), the
-   Releases page has a draft `PrintCraft v0.3.0` targeting the pushed commit, with every artifact
+   Releases page has a draft `PdfCraft v0.3.0` targeting the pushed commit, with every artifact
    and `SHA256SUMS.txt`. The notes are generated from the merged PRs.
 4. **Check it.** Download an installer or two and read the job summaries. A `::warning::` there
    means a signing secret was missing and that artifact is unsigned.
@@ -40,21 +40,21 @@ with `cargo xtask version set` before building, so the binaries report it too. T
 
 | Platform | Artifacts | Built on |
 |---|---|---|
-| macOS 11+ (universal: Apple silicon + Intel) | `printcraft-<v>-macos-universal.dmg`, `printcraft-cli-<v>-macos-universal.zip` | `macos-15` |
-| Windows 10+ x64 | `printcraft-<v>-windows-x64.msi`, `printcraft-<v>-windows-x64-portable.zip` | `windows-latest` |
-| Windows 10+ x86 (32-bit) | `printcraft-<v>-windows-x86.msi`, `printcraft-<v>-windows-x86-portable.zip` | `windows-latest` |
-| Windows 11 on ARM64 | `printcraft-<v>-windows-arm64.msi`, `printcraft-<v>-windows-arm64-portable.zip` | `windows-latest` (cross-compiled) |
-| Linux x86_64 | `printcraft-<v>-linux-x86_64.{AppImage,deb,rpm,tar.gz}` | `ubuntu-22.04` |
-| Linux aarch64 | `printcraft-<v>-linux-aarch64.{AppImage,deb,rpm,tar.gz}` | `ubuntu-22.04-arm` |
-| FreeBSD 14 x86_64 | `printcraft-<v>-freebsd-x86_64.tar.gz` | FreeBSD VM on `ubuntu-latest` |
-| Web | `printcraft-web-<v>.zip` (a static site; see [`packaging/web/README.md`](../packaging/web/README.md)) | `ubuntu-latest` |
+| macOS 11+ (universal: Apple silicon + Intel) | `pdfcraft-<v>-macos-universal.dmg`, `pdfcraft-cli-<v>-macos-universal.zip` | `macos-15` |
+| Windows 10+ x64 | `pdfcraft-<v>-windows-x64.msi`, `pdfcraft-<v>-windows-x64-portable.zip` | `windows-latest` |
+| Windows 10+ x86 (32-bit) | `pdfcraft-<v>-windows-x86.msi`, `pdfcraft-<v>-windows-x86-portable.zip` | `windows-latest` |
+| Windows 11 on ARM64 | `pdfcraft-<v>-windows-arm64.msi`, `pdfcraft-<v>-windows-arm64-portable.zip` | `windows-latest` (cross-compiled) |
+| Linux x86_64 | `pdfcraft-<v>-linux-x86_64.{AppImage,deb,rpm,tar.gz}` | `ubuntu-22.04` |
+| Linux aarch64 | `pdfcraft-<v>-linux-aarch64.{AppImage,deb,rpm,tar.gz}` | `ubuntu-22.04-arm` |
+| FreeBSD 14 x86_64 | `pdfcraft-<v>-freebsd-x86_64.tar.gz` | FreeBSD VM on `ubuntu-latest` |
+| Web | `pdfcraft-web-<v>.zip` (a static site; see [`packaging/web/README.md`](../packaging/web/README.md)) | `ubuntu-latest` |
 
 The ARM64 Windows build is cross-compiled on the x64 runner, so signing and WiX work as for the
 other Windows builds; `.github/workflows/windows-arm64.yml` installs and runs it on ARM64 hardware.
 
-Every binary reports its version (`printcraft --version`, `printcraft-cli --version`, *Help ▸ About*).
-The workflow sets `PRINTCRAFT_BUILD_SHA` and `PRINTCRAFT_BUILD_DATE` (`packaging/env.sh` fills them in
-for local builds): the commit is recorded in the macOS `Info.plist` (`PrintCraftBuildCommit`) and the
+Every binary reports its version (`pdfcraft --version`, `pdfcraft-cli --version`, *Help ▸ About*).
+The workflow sets `PDFCRAFT_BUILD_SHA` and `PDFCRAFT_BUILD_DATE` (`packaging/env.sh` fills them in
+for local builds): the commit is recorded in the macOS `Info.plist` (`PdfCraftBuildCommit`) and the
 date in the AppStream metadata. The binaries don't embed the commit yet.
 
 **Fonts:** every job checks out [craft-fonts](https://github.com/storytold/craft-fonts) at the commit
@@ -65,10 +65,10 @@ deliberately.
 ### macOS
 
 `packaging/macos/package.sh` builds both architectures, joins them with `lipo`, and assembles
-`PrintCraft.app` from `Info.plist.in` (bundle id `ai.storyteller.printcraft`, macOS 11+, PDF declared
-as a document type with rank Alternate, so PrintCraft is offered under Open With without taking over
+`PdfCraft.app` from `Info.plist.in` (bundle id `ai.storyteller.pdfcraft`, macOS 11+, PDF declared
+as a document type with rank Alternate, so PdfCraft is offered under Open With without taking over
 from Preview). Files opened from Finder arrive as Apple events, which
-`apps/printcraft/src/apple_events.rs` receives.
+`apps/pdfcraft/src/apple_events.rs` receives.
 
 - **Signing** uses the hardened runtime and a secure timestamp, executable first, then the bundle.
   `packaging/macos/import-cert.sh` puts the certificate in a temporary keychain, deleted at the end
@@ -76,7 +76,7 @@ from Preview). Files opened from Finder arrive as Apple events, which
 - **Notarization:** the app is zipped and sent with `xcrun notarytool submit --wait`, the ticket is
   stapled, and the result is checked with `codesign --verify`, `stapler validate` and `spctl`. The
   app ships on a drag-to-Applications DMG, which is signed and notarized too.
-- **CLI:** `printcraft-cli` is signed and notarized as a zip. A bare executable can't hold a stapled
+- **CLI:** `pdfcraft-cli` is signed and notarized as a zip. A bare executable can't hold a stapled
   ticket, so Gatekeeper looks it up online the first time a downloaded copy runs.
 
 Without certificates (locally) the script signs ad-hoc and skips notarization:
@@ -91,9 +91,9 @@ packaging/macos/package.sh --arch aarch64     # quicker, host-only; --arch unive
 neither the MSI nor the portable zip needs the Visual C++ redistributable.
 
 - Before packaging, it reads both executables' PE headers: the machine type must match `-Arch`, and
-  `printcraft.exe` must be a GUI-subsystem program (no console window, #57) while `printcraft-cli.exe`
+  `pdfcraft.exe` must be a GUI-subsystem program (no console window, #57) while `pdfcraft-cli.exe`
   stays a console program.
-- `printcraft.wxs` (WiX v5) installs per machine into Program Files with a Start Menu shortcut and an
+- `pdfcraft.wxs` (WiX v5) installs per machine into Program Files with a Start Menu shortcut and an
   App Paths entry. The MSI version is the numeric `X.Y.Z` (MSI has no pre-release field), and
   same-version upgrades are allowed so release candidates replace each other. Icon ids end in `.ico`
   or `.exe` (Windows Installer requires it); packaging-lint checks this.
@@ -128,7 +128,7 @@ binaries; check the tarball against `SHA256SUMS.txt`.
 
 ### Web
 
-`packaging/web/package.sh` runs `trunk build --release` in `apps/printcraft-web` and zips the site
+`packaging/web/package.sh` runs `trunk build --release` in `apps/pdfcraft-web` and zips the site
 with sample `_headers` and `.htaccess` files. Hosting (MIME types, compression, caching, iframes) is
 covered in [`packaging/web/README.md`](../packaging/web/README.md).