diff --git a/crates/idml/src/names.rs b/crates/idml/src/names.rs
index 569244470..b9102c9ae 100644
--- a/crates/idml/src/names.rs
+++ b/crates/idml/src/names.rs
@@ -144,16 +144,37 @@ pub const TABLE_BUILTINS: &[(&str, &str)] = &[("[Basic Table]", "$ID/[Basic Tabl
 pub const OBJECT_BUILTINS: &[(&str, &str)] =
     &[("[None]", "$ID/[None]"), ("[Basic Graphics Frame]", "$ID/[Normal Graphics Frame]"), ("[Basic Text Frame]", "$ID/[Normal Text Frame]")];
 
-/// Our style name → IDML `Name` (groups: `A/B` → `A:B`).
+/// Our style name → IDML `Name` (groups: `A/B` → `A:B`; a literal `:` or `\` is escaped as `\:`
+/// or `\\`, so it is not read back as a group separator).
 pub fn style_name_out(builtins: &[(&str, &str)], name: &str) -> String {
-    builtins.iter().find(|(o, _)| *o == name).map(|(_, i)| i.to_string()).unwrap_or_else(|| name.replace('/', ":"))
+    builtins
+        .iter()
+        .find(|(o, _)| *o == name)
+        .map(|(_, i)| i.to_string())
+        .unwrap_or_else(|| name.replace('\\', "\\\\").replace(':', "\\:").replace('/', ":"))
 }
 /// IDML `Name` → our style name.
 pub fn style_name_in(builtins: &[(&str, &str)], name: &str) -> String {
     if let Some((o, _)) = builtins.iter().find(|(_, i)| *i == name) {
         return o.to_string();
     }
-    name.strip_prefix("$ID/").unwrap_or(name).replace(':', "/")
+    let name = name.strip_prefix("$ID/").unwrap_or(name);
+    let mut out = String::with_capacity(name.len());
+    let mut chars = name.chars();
+    while let Some(c) = chars.next() {
+        match c {
+            '\\' => match chars.clone().next() {
+                Some(next @ ('\\' | ':')) => {
+                    out.push(next);
+                    chars.next();
+                }
+                _ => out.push('\\'),
+            },
+            ':' => out.push('/'),
+            _ => out.push(c),
+        }
+    }
+    out
 }
 /// `ParagraphStyle/…` Self id for one of our names.
 pub fn style_self(kind: &str, builtins: &[(&str, &str)], name: &str) -> String {
diff --git a/crates/idml/src/tests.rs b/crates/idml/src/tests.rs
index 37fb2af50..d7106ad48 100644
--- a/crates/idml/src/tests.rs
+++ b/crates/idml/src/tests.rs
@@ -4368,3 +4368,42 @@ fn cell_first_baseline_comes_from_cell_styles_table_regions_and_cells_and_round_
     let s2 = back.styles.cell.iter().find(|c| c.name == "Cap").unwrap();
     assert_eq!(s2.first_baseline, Some(FirstBaseline::CapHeight));
 }
+
+#[test]
+fn style_names_with_a_literal_colon_survive_a_round_trip() {
+    use designcraft_doc::styles::{CellStyle, CharacterStyle, ObjectStyle, ParagraphStyle, TableStyle};
+    let names = ["Title: Big", "Group/Child: X", "Back\\slash: \\:"];
+    let mut d = small_doc();
+    for n in names {
+        let st = d.styles_mut();
+        st.paragraph.push(ParagraphStyle {
+            name: n.into(),
+            based_on: None,
+            next_style: None,
+            para: Default::default(),
+            chars: Default::default(),
+            shortcut: String::new(),
+        });
+        st.character.push(CharacterStyle { name: n.into(), based_on: None, chars: Default::default(), shortcut: String::new() });
+        st.cell.push(CellStyle { name: n.into(), ..Default::default() });
+        st.table.push(TableStyle { name: n.into(), ..Default::default() });
+        st.object.push(ObjectStyle { name: n.into(), ..Default::default() });
+    }
+    let back = import_idml(&export_idml(&d)).unwrap();
+    for n in names {
+        assert!(
+            back.styles.paragraph.iter().any(|s| s.name == n),
+            "paragraph {n:?}: {:?}",
+            back.styles.paragraph.iter().map(|s| &s.name).collect::<Vec<_>>()
+        );
+        assert!(back.styles.character.iter().any(|s| s.name == n), "character {n:?}");
+        assert!(back.styles.cell.iter().any(|s| s.name == n), "cell {n:?}");
+        assert!(back.styles.table.iter().any(|s| s.name == n), "table {n:?}");
+        assert!(back.styles.object.iter().any(|s| s.name == n), "object {n:?}");
+    }
+    // A group is still written as an IDML `:` group path.
+    assert_eq!(names::style_name_out(names::PARA_BUILTINS, "Group/Child"), "Group:Child");
+    for n in names {
+        assert_eq!(names::style_name_in(names::PARA_BUILTINS, &names::style_name_out(names::PARA_BUILTINS, n)), n);
+    }
+}