diff --git a/crates/pptx/src/write/timing.rs b/crates/pptx/src/write/timing.rs
index 5eb892c3..ec4bffd2 100644
--- a/crates/pptx/src/write/timing.rs
+++ b/crates/pptx/src/write/timing.rs
@@ -364,6 +364,25 @@ fn behaviors(w: &mut W, x: &mut Exp, ids: &mut Ids, e: &Eff) {
                 w.close("p:to");
                 w.close("p:set");
             }
+            "colorPulse" => {
+                // As PowerPoint writes it: text and fill go to the colour and back (autoRev). The behaviour
+                // duration is the one import reads as the effect duration.
+                let c = a.color.clone().unwrap_or(deckcraft_model::ColorRef::rgb(deckcraft_color::Rgba::rgb(0xC0, 0x00, 0x00)));
+                for (attr, child) in [("style.color", true), ("fillcolor", false)] {
+                    w.open("p:animClr", A::new().a("clrSpc", "rgb").a("dir", "cw"));
+                    w.open("p:cBhvr", A::new().o("override", child.then_some("childStyle")));
+                    w.empty("p:cTn", A::new().a("id", ids.next()).a("dur", dur.max(1)).a("autoRev", "1").a("fill", "remove"));
+                    tgt(w, e.spid, e.paragraph);
+                    w.open0("p:attrNameLst");
+                    w.elt("p:attrName", attr);
+                    w.close("p:attrNameLst");
+                    w.close("p:cBhvr");
+                    w.open0("p:to");
+                    super::dml::color(w, &c);
+                    w.close("p:to");
+                    w.close("p:animClr");
+                }
+            }
             "fillColor" | "objectColor" | "fontColor" | "lineColor" | "complementaryColor" | "darken" | "lighten" => {
                 let attr = match a.effect.as_str() {
                     "fontColor" => "style.color",
diff --git a/crates/pptx/tests/roundtrip.rs b/crates/pptx/tests/roundtrip.rs
index 00b141cb..2f8d9649 100644
--- a/crates/pptx/tests/roundtrip.rs
+++ b/crates/pptx/tests/roundtrip.rs
@@ -1350,3 +1350,28 @@ fn literal_line_ends_in_run_text_read_as_breaks_and_survive_save() {
     assert_eq!(runs_of(&a, "one"), want);
     assert_eq!(runs_of(&round(&a), "one"), want, "save and reopen keep the runs");
 }
+
+#[test]
+fn color_pulse_keeps_its_effect_colour_and_duration() {
+    let mut p = defaults::new_presentation(None);
+    let s = shape(&mut p, "Pulsed", 10.0, 10.0, 200.0, 100.0);
+    let id = s.id;
+    let first = p.slides[0].id;
+    let sl = p.slide_mut(first).expect("slide");
+    sl.shapes.push(s);
+    let white = ColorRef::rgb(Rgba::rgb(255, 255, 255));
+    sl.animations.push(Animation {
+        shape: id,
+        class: AnimClass::Emphasis,
+        effect: "colorPulse".into(),
+        duration_ms: 1000,
+        color: Some(white.clone()),
+        ..Default::default()
+    });
+    let q = round(&p);
+    let a = &q.slides[0].animations[0];
+    assert_eq!((a.class, a.effect.as_str()), (AnimClass::Emphasis, "colorPulse"));
+    assert_eq!(a.color, Some(white));
+    assert_eq!(a.amount, None, "no grow/shrink scale is invented");
+    assert_eq!(a.duration_ms, 1000);
+}