diff --git a/crates/engine/src/cmd/slide.rs b/crates/engine/src/cmd/slide.rs
index 3d8ad344..42b9d0b7 100644
--- a/crates/engine/src/cmd/slide.rs
+++ b/crates/engine/src/cmd/slide.rs
@@ -106,7 +106,7 @@ fn new(s: &mut Session, p: &Value) -> Result<Value> {
             sh.text = Some(TextBody::from_text(t));
         }
         if let Some(b) = str_param(p, "body")
-            && let Some(sh) = slide.shapes.iter_mut().find(|x| x.ph_type().is_some_and(|k| !k.is_title()))
+            && let Some(sh) = body_placeholder(&mut slide.shapes)
         {
             sh.text = Some(TextBody::from_text(b));
         }
@@ -137,6 +137,25 @@ fn new(s: &mut Session, p: &Value) -> Result<Value> {
     })
 }
 
+/// The placeholder a new slide's `body` goes into: the layout's main content placeholder.
+/// Prefers `idx="1"` (the content slot PowerPoint fills), then a full-size text placeholder over
+/// a `half`/`quarter` one, then a text placeholder over a picture/chart/table one; ties keep
+/// shape order, so a layout with a single body placeholder behaves as before.
+fn body_placeholder(shapes: &mut [deckcraft_model::Shape]) -> Option<&mut deckcraft_model::Shape> {
+    use deckcraft_model::PhType;
+    let rank = |sh: &deckcraft_model::Shape| {
+        let ph = sh.ph.as_ref()?;
+        if ph.kind.is_title() {
+            return None;
+        }
+        let text = matches!(ph.kind, PhType::Body | PhType::Obj | PhType::SubTitle);
+        let small = matches!(ph.size.as_deref(), Some("half" | "quarter"));
+        Some((ph.idx != 1, small, !text))
+    };
+    let best = shapes.iter().enumerate().filter_map(|(i, sh)| rank(sh).map(|r| (r, i))).min()?.1;
+    shapes.get_mut(best)
+}
+
 fn index_of(s: &Session, p: &Value) -> Result<usize> {
     let st = s.doc()?;
     let i = usize_param(p, "index").unwrap_or(st.selection.slide);
diff --git a/crates/engine/src/tests.rs b/crates/engine/src/tests.rs
index e83f72ef..6dcb4a40 100644
--- a/crates/engine/src/tests.rs
+++ b/crates/engine/src/tests.rs
@@ -835,3 +835,38 @@ fn slide_ranges_parse_like_powerpoints_print_box() {
     let opts = cmd::file::pdf_options(&json!({"slides": [0, 7, 1]}), 2).unwrap();
     assert_eq!(opts.slides, Some(vec![0, 1]), "indices past the end are dropped");
 }
+
+/// #725: a layout with a small body placeholder ahead of its content placeholder (as Keynote
+/// exports "Title & Bullets") still gets the body in the content placeholder (`idx="1"`).
+#[test]
+fn new_slide_body_goes_to_the_content_placeholder() {
+    for before in [true, false] {
+        let mut s = session();
+        let doc = std::sync::Arc::make_mut(&mut s.doc_mut().unwrap().doc);
+        let id = deckcraft_model::ShapeId(doc.alloc_id());
+        let lay = std::sync::Arc::make_mut(&mut doc.masters[0])
+            .layouts
+            .iter_mut()
+            .find(|l| l.kind == deckcraft_model::LayoutType::TitleAndContent)
+            .unwrap();
+        let at = lay.shapes.iter().position(|x| x.ph.as_ref().is_some_and(|p| p.idx == 1)).unwrap();
+        let mut small = lay.shapes[at].clone();
+        small.id = id;
+        small.name = "Subtitle 21".into();
+        let ph = small.ph.as_mut().unwrap();
+        ph.kind = deckcraft_model::PhType::Body;
+        ph.idx = 21;
+        ph.size = Some("quarter".into());
+        lay.shapes.insert(if before { at } else { at + 1 }, small);
+
+        s.execute("slide.new", &json!({"layout": "titleAndContent", "title": "T", "body": "Line one\nLine two"})).unwrap();
+        let doc = &s.doc().unwrap().doc;
+        let slide = &doc.slides[doc.slides.len() - 1];
+        let text = |idx: u32| {
+            let sh = slide.shapes.iter().find(|x| x.ph.as_ref().is_some_and(|p| p.idx == idx)).unwrap();
+            sh.text.as_ref().map(|t| t.text()).unwrap_or_default()
+        };
+        assert_eq!(text(1), "Line one\nLine two", "before = {before}");
+        assert_eq!(text(21), "", "before = {before}");
+    }
+}